New job titles for the online analyst
KPI Therapist Implementation Surgeon Data Chiropractor (my personal favorite, coined in 2011 and later during the SuperWeek conference in January 2012) What is your favorite job title? Web analyst?...
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Google Analytics interface upgrade: January 2013 edition
In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords...
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(not provided) is here to stay – deal with it
If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided). Since the end of 2011, Google has implemented measures to respect the privacy of...
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“Recover” (not provided) keywords in Google Analytics
As a follow-up to my post on (not provided) , in this post I give you *one* of the methods I use for capturing “(not provided)” keywords in Google Analytics. Just to be clear this solution is far from...
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Get Google Analytics performance heatmaps in… Excel!
Hey kids, this post is just a quick tip to better visualize your Google Analytics data in terms of performance. Sure, there are lots of ways to visually compare and analyze data directly in Google...
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Unique visitor tracking in Google Analytics
Until Google’s Universal Analytics is rolled out we have little to no capability in Google Analytics for tracking unique visitors. Here is a little trick to capture “visitors” to your website. Waiting...
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Google Analytics April’s Fool joke – 2013
Today, Google Analytics real-time reports are showing… unexpected traffic! Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in...
View ArticleTag management is not a miracle cure
Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare...
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Data Layer Google Tag Manager for WordPress
This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe. I talked about tag management best practices and mentioned my Google Tag Manager for...
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Google Analytics adds support for TeleRemarketing in Universal Analytics
Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the...
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